Why you need quality branding in the canna-industry (and what we’re doing to improve it)
Many have said that New England is experiencing a green gold rush at the moment. A major boom in cannabis growing and processing has been forecasted for years, and experts and entrepreneurs are now acting on this knowledge. As with any economic rush, messages and morals can get lost in the flurry. That’s why we founded Cannaplanners, to help quality Cannabis businesses stand out from the crowd and make their mark on a burgeoning industry.
If you’re beginning or scaling up a Cannabis business, you know full well that there is also a social stereotype shadowing your good work. Well-rounded branding is essential to creating an image that bodes well with customers new to the Cannabis market. And so, our two pillars of quality branding for canna-businesses are:
- Positive Identity
As we like to say, your brand is your business. But as we also like to say, a brand is a story that you will retell a thousand times. Why did you begin in the first place? What new or different product or idea are you bringing to the Cannabis market? What quirks of your founders or employees show through in your brand identity? Maybe you’re a native Vermonter. Maybe you have a Stanford PhD in ecology. Maybe you are a medical professional passionate about alternative pain management and determined to wean the world away from opiates. These things are threads that will weave together your uniquely colored brand.
Whoever you are, Cannaplanners can help draw out what’s meaningful. Our own canna-business exists to make yours shine. As you by now already know, we do branding for the canna-industry, but we also do branding differently. Our approach is a holistic one. We are full-bodied, full-throated, and movement-ready. We want you to present to your customers as a fully thought out, fully realized business. That’s why we offer all of the following:
- Websites; turnkey, semi-custom and full custom
Plus, we will iterate on your image as you grow and change. That’s what we meant by movement-ready. So, let’s get moving!