Strategies for Canna-Brands to Reach the End Consumer
Posted on May 20th, 2019 to Cannabis
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Pop quiz hot-shot: which company email are you going to feel more comfortable reaching out to – [email protected], or [email protected]? Would it be a far reach to assume you picked [email protected]? It can be tempting to try and save funds by using one of the many free email options available, when you’re running a business it’s important to have a professional email address, and it will be well worth the small expense. Here’s why:
A branded email shows your customers that your company is established and professional. A generic email may project inexperience – or even worse, raise doubts on whether you’re a real company at all. But when you use a branded email, your audience feels you’re here to stay and serious about your business. Having a branded email creates a more “corporate image” and can help prevent awkward situations where potential clients may not want to compensate you to your fullest value. Additionally, setting up multiple email addresses for different segments of your business (e.g., [email protected] [email protected], [email protected], etc.), will support that established, professional channels you need to successfully run your company.
A professional email address using your domain name makes it easy for customers to look up your company and your website for more information. This also contributes heavily to reassuring them that you are a legitimate and established business, and creates a larger sense of trust. It’s a great marketing asset too – any email you send, or any time you leave your contact details with someone, you’re also giving them an easy link to your website.
Unfortunately, spammers exist, so many consumers won’t be comfortable emailing personal information to [email protected] When you have a email address tied to your cannabis brand, you’re providing a sense of security and reassurance to your customers that your business is legitimate. Because anyone can sign up for a free email address quickly and easily, they are frequently used by spammers, and as a result are often viewed with suspicion – this is why having a professional email address connected to your own domain is such a trust marker. Some spam and malware filters will automatically disable, or reroute to Junk Mail folders, emails from providers like Hotmail, for example. A professional email address reduces the risk of your business emails bouncing or being sent straight to the trash can.
You can set up a branded email address with minimal effort through a domain name provider for free or at a reasonably low cost. If you currently run Microsoft Office 365, you can easily set this up through the Office 365 admin center. Our biggest recommendation is using Google Workspace – if you love the look and feel of your personal Gmail account, then this is the perfect solution for an inexpensive branded email solution. Additionally, Google Apps will give you access to G-Drive, Calendars, Google Docs, and way more. It’s worth it. The great advantage of registering a domain name now is how it can grow with your business – use it for your branded email today and for your website in the future.
The best benefit of using branded email is every time you send out an email, you’re promoting your business, not Yahoo or Hotmail. It’s a valuable, cost-efficient way to market your company without having to spend a lot of money.
So if you, like many other small businesses, think that branding was only meant for large enterprises with big advertising budgets, think again. You’re never too small to start building your brand, and you can get started today with branding your email.
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