Our team defines packaging options based on your budget, the product line, market trends, future product development, and desired presentation. The ideal container type is identified, and labeling and/or printing options are defined, such as:
- Label and printing specs
- Special finishes (embossing, letterpress, spot gloss, etc.)
- Manufacturing and printing limitations
From here, we look at pricing for manufacturing and printing options from multiple vendors.
Using predesign concepts, we begin the artwork layout. We primarily explore customer-facing display panel designs. The team then builds a design system that works for existing and potential future products, accounting for things like variances in flavors, strains, concentrations, etcetera. Working with mockups and renderings gives us insight into how a design may perform in the market.
Finalized artwork is moved to printer templates and dielines. We modify and refine the artwork, add secondary panels, revise, and edit to get everything about the design approved for print. These designs are then released to the printer to begin the prepress and proofing process.
After files have been submitted to the printer or manufacturer, we review and approve the digital outcomes and physical proofs. In case of error or changes, the design may have to be revised or adjusted.
Our team also helps with product line updates and diversification. We can help with either new products or sub-products within the same line. A few components of this process may include:
- Enhancing product packaging with special treatments
- Exploring new ways to add value to how a product is presented
- Developing new designs for new flavors, concentrations, sizes, and more
Ready to create product packaging for your cannabis brand? Talk to an expert at CannaPlanners.