Improving your dispensary website’s SEO requires a thoughtful and effective keyword-targeting strategy and high quality content built around those keywords. Forming a strategy involves researching the words or queries that people are searching to find your website or your competitors’ website.
The next step is publishing those words on your website using informative and engaging content that lives on your blog or elsewhere on the site. This is how any SEO specialist should optimize your website so that it appears higher in the results for those keywords being searched. Content is king!
Through the creation of great content and a thoughtful approach to site structure, you can improve how your customers engage with you online. Our team of Search Engine Optimization Specialists can build and implement a strategy for you that is easy to understand. We can help your website appear for more relative keywords, and ultimately drive more customers to your website!
Search Engine Optimization is a process involving a thorough understanding of how Google’s algorithm analyzes website content. It involves the utilization of many different tools and the knowledge to deploy best practices. In a rapidly growing industry, getting your site to garner traffic and search authority takes a consistent and strategized approach. Here we cover the different aspects of SEO like the difference between optimizing for local traffic vs national traffic, the importance of off-site SEO, and more:
Quality of organic traffic
You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for dispensaries when really you’re a farmer selling Cannabis, that is not high quality organic traffic. Instead, you want to attract visitors who are genuinely interested in products or services that you offer.
Quantity of organic traffic
Once you’re showing up in search results for the keywords that make sense for your business, your volume of meaningful web traffic will increase. The only question then is how do we keep growing, stay consistent and stay on top of competitors.
Organic search results vs advertisements
Ads make up a significant portion of search engine results pages. Organic traffic is any traffic that you don’t have to pay for.
Content writing is an important piece of the puzzle
Writing unique, engaging, keyword-targeted content that includes highly-searched queries should be a key part of your strategy. When you sign up for SEO with CannaPlanners, we write all of the content for you and publish it on your website so that you can take care of business elsewhere. Leave the writing & technical optimizations like keyword-targeted meta titles CTA-rich meta descriptions up to us while you run your business!
These types of changes typically involve getting your site up to speed with best practices. This type of work includes site structure & internal linking, fixing broken links, removing 404s, implementing 301s, considering UX and conversion optimization, etc.
Backlinking is a huge part of off-site SEO. Local backlink research & discovery, guest posts & article pitching as well as directory building & NAP consistency cleanup work are all key factors.
We are constantly evolving the SEO services we offer. Looking to have your dispensary stand out from the competition? Fill out the form and our team will get back to you soon!