Email is the only channel that you truly own. Unlike social media where you can get shadow banned, email is a direct line to your consumers where you can be completely transparent & open in your messaging. Continue Reading…
Dispensary & Cannabis Email Marketing Guide
Email marketing is effective because it’s personal, targeted, and affordable. You want to work with a team that gets it. Not just email, but cannabis too.
Our team consists of passionate marketers who have a solid working knowledge base within the realm of all things cannabis – including medical, adult-use, and hemp/CBD products. This is a key factor in creating messaging that resonates with your audience.
Learn more: How to Create a CBD Blog Strategy
The first step is implementing a newsletter signup form to start capturing emails, grow your audience, and engage new site visitors. It’s equally as important to create automated email flows for specific types of shoppers in order to maximize your sales.
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Lastly, you want to create meaningful campaigns that connect you with your customers in a thoughtful and strategic manner. This is where our SEO Content Creation pairs beautifully with email. We create meaningful blog and landing page content through our SEO services and distribute it effectively through our email services.
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Cannabis is undoubtedly a more modern business, but tried-and-true marketing practices like email marketing remain consistently effective. The average ROI for email marketing is $38 per dollar spent, which is unmatched by most other forms of marketing. A few good stats that go to show just how valuable a cannabis email marketing strategy can be:
- 3.9 billion people use email around the planet and 91 percent use their email every day.
- Over 70% of people prefer marketing promotions to arrive via email.
- Email marketing is 40 times more effective at acquiring new customers than Facebook and Twitter combined.
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- Go for short and simple – Emails less than 200 words are most effective in terms of action or click-through.
- Keep emails mobile optimized – 60% of emails are opened via mobile.
- Provoke an action –A call to action should be built around the purpose or intention of the email and should be the defining conclusion.
Looking to Boost Dispensary ROI?
Have you tried these dispensary emails?
Welcome Emails
- Welcome emails lay the groundwork for future communication.
- Introduce your brand and products.
- Demonstrate why a recipient should be interested in your dispensary.
Dispensary Newsletters
- Allow you to develop your persona by informing readers about your brand and who you are.
- Keep relevant; consistent communication with your list as a gentle reminder: “Hey, don’t forget about us.”
- Provide customers with new information about the latest strains, news, & announcements.
Price Cuts and Bundles
- Drive immediate sales by messaging customers about deals/bundles/rewards.
- Boost your open rate.
- Builds stronger connections to your email list.
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