Building a Cannabis Brand: A Creative Director’s Perspective
Posted on October 11th, 2021 to Branding
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New York was the 15th state to legalize recreational cannabis, you can read the entire bill right here on the State of New York’s website. Different from other states, New York has a plan in place to allow for cannabis cafes, wherein customers will be permitted to smoke and consume cannabis on-site. Similarly, cannabis can be smoked anywhere in the state where smoking tobacco is permissible.
But how will the state roll out licenses and how can you apply?
The process to open a dispensary in New York State is just about as lengthy as any other state, involving applications, fees, inspections and more. We’ll cover the most important info here, but for any details we might miss, be sure to head over to the Office of Cannabis Management and read up on the FAQs, Social and Economic Equity, Penal Fact Sheet, and Governance Structure Fact Sheet.
There are ten license categories available and it’s estimated that New York will be granting a high number of licensees. Just like in other states, businesses that already have licenses in place may be grandfathered in to obtaining new licenses in the same category., but only up to two times the number of licenses they now have. New York counties and municipalities have the choice to opt out of cannabis sales in their area. The withdrawal date is December 31, 2021.
Yes, this law also seeks to create a framework for applicants seeking social and economic fairness, with the objective of awarding 50% of licenses to such applicants. According to the New York Times, New York, as one of the most populous states on the east coast of the United States, is predicted to generate one of the largest marketplaces, with an estimated industry size of $4.2 billion.
Applicants were required to submit the following non-refundable cannabis license fees during the 2015 application process, according to the New York Medical Marijuana Regulations and the Compassionate Care Act Bill S854A:
Depending on the facility size and activities, the typical investor will have a budget of about a half-million to 1 million dollars of working capital in order to successfully start a dispensary in New York. However, when seeking to operate a dispensary in New York, the Office of Cannabis Management will assess the anticipated expenses and fees. The application costs will not be decided until rules are finalized by the Office of Cannabis Management. We plan to update this post as we learn more about the state of affairs in NY.
Each of these license types necessitates a unique set of papers, in addition to what is required by the state of New York’s Office of Cannabis Management and Adult Use License Types. Regulations will be made accessible in the near future.
When applying for an Adult-Use Cultivation License in the state of New York, you may additionally have one Processing License and one Distribution License, but no more than one Cultivation License. A cannabis-growing company can also apply for a Cannabis Nursery license.
If you apply for an Adult-Use Dispensary License in New York, you may not apply for any additional licenses unless you are a previously medical marijuana licensed company. As a fresh candidate, however, you may apply for up to three dispensary licenses.
Within the state of New York, you may not have more than one delivery license. With this license, you may not employ more than 25 employees. It is permissible to apply for a Dispensary Retail license as well as a Delivery License.
A wholesaler with an Adult-Use Distributor license buys from cannabis growers and manufacturing facilities and sells to Dispensaries, Delivery Services, and Consumption Lounge licensees.
A nursery license allows licensed adult-use growers, cooperatives, microbusinesses, or registered organizations to produce, sell, and distribute clones, immature plants, seeds, and other agricultural goods for the planting, propagation, and growing of cannabis. It is permissible to apply for a Cultivation License and a Nursery License.
Micro-business operators are able to conduct small-scale cultivation, processing, distribution, delivery, and dispensing activities. They might not be interested in any other sorts of licenses. The scope of this license type will be determined by the Office of Cannabis Management.
A cannabis laboratory testing permit holder may not have a license in any other category; permits are necessary to submit samples to a laboratory and preserve the results of those tests.
If you apply for an Adult-Use processor license, you may not apply for more than one license per organization. Except for growing, you are not permitted to participate in any other activity on the property. A processor may also get a distributor license for the express purpose of distributing their own products.
When applying for an Adult-Use Permit, you may not be interested in other license categories if you have an on-site consumption license; nevertheless, you can obtain three consumption lounge licenses. The property to which the license is linked must be yours. The Office of Cannabis Management must assess if the proposed location is advantageous to the community. Once you have a consumption lounge ready to get up and running, you’ll want to learn more about developing a local SEO strategy for your cannabis cafe.
The acquisition, possession, production, processing, and sale of cannabis from the premises to licensed distributors, on-site consumption locations, and retail outlets will be permitted under the Small Business Cooperative License. To get this license, you and your partners must be New York residents, and the firm must be democratically managed as a limited liability corporation or partnership.
Once your approved and ready to start working on opening your shop, you’ll want to immediately think of your dispensary marketing plan. Once you have a name, location, and brand, a fast & professional website is an obvious next step.
Related: Best Dispensary Websites of 2022
The sooner you get working on your dispensary’s brand & website design, the better. We’ll help you design a badass website that speaks to your brand and performs exceptionally. Let’s get started!
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