How To Setup Your GA4 Property (Quick Step-By-Step)

By now you’ve probably heard that Google is changing how they collect data in Google Analytics. Historically, Google Analytics has used cookie-based browser tracking in order to collect data. Moving forward, they will be switching to event-based tracking using GA4.

This means the data in your current Google Analytics UA Property will no longer be accessible after July 1st, 2023. This post is meant to serve as a quick step-by-step guide to get your GA4 propery setup so that you don’t experience any downtime in data collection.

Log Into Google Analytics

Get Started with GA4: Migrating your UA Property

***If your GA4 property has not been setup*** when you log into your Google Analytics account, you should see a message at the top stating:

• “On July 1, 2023, this property will stop processing data. Starting in March 2023, for continued website measurement, you should create a new Google Analytics 4 (GA4) property, or one will be created for you based on your original property and reusing existing site tags.”

There should be 3 options for buttons to click: “Dismiss”, “Learn More”, and “Manage GA4 Migration”

• Click “Manage GA4 Migration”
  • This will bring you to the “Google Analytics 4 Property Setup Assistant”
  • This page will read: “You’re currently using a Universal Analytics property. To join the future of Analytics, set up a Google Analytics 4 property below. Learn more about GA4. This Universal Analytics property remains unchanged and continues to collect data.”
• Click the blue “Get Started” button underneath this message “I want to create a new Google Analytics 4 property. We’ll create a new Google Analytics 4 property based on this Universal Analytics property.”
  • A message will pop up after you click “Get Started” stating:
    • “Create a new Google Analytics 4 property: This setup assistant will:
      • Create a GA4 property. This will keep your original Universal Analytics property unchanged.
      • Copy basic settings from your UA property. You can then configure additional settings in your GA4 property as needed.
      • Turn on enhanced measurement to measure interactions with your content. You must ensure that no personally identifiable information will be sent to Google.
      • Let you set up a website tag to start measurement activity on your website
• Click “Create & Continue”
• ***Once this is complete, you will be brought to a page with the title “Set up a Google tag”, which will look like this:***
  
• 
• Copy this code (click the clipboard in the top right of the code window)
• Open your WordPress Dashboard
• Go to Settings > Header & Footer
• Paste the code into the Header Section
• Click “Save Changes”
• 

 

And that’s it! Data will now begin flowing into your GA4 property. Questions? Reach out to [email protected] or Contact us.