By now you’ve probably heard that Google is changing how they collect data in Google Analytics. Historically, Google Analytics has used cookie-based browser tracking in order to collect data. Moving forward, they will be switching to event-based tracking using GA4.
This means the data in your current Google Analytics UA Property will no longer be accessible after July 1st, 2023. This post is meant to serve as a quick step-by-step guide to get your GA4 propery setup so that you don’t experience any downtime in data collection.
“On July 1, 2023, this property will stop processing data. Starting in March 2023, for continued website measurement, you should create a new Google Analytics 4 (GA4) property, or one will be created for you based on your original property and reusing existing site tags.”
There should be 3 options for buttons to click: “Dismiss”, “Learn More”, and “Manage GA4 Migration”
Click “Manage GA4 Migration”
This will bring you to the “Google Analytics 4 Property Setup Assistant”
This page will read: “You’re currently using a Universal Analytics property. To join the future of Analytics, set up a Google Analytics 4 property below. Learn more about GA4. This Universal Analytics property remains unchanged and continues to collect data.”
Click the blue “Get Started” button underneath this message “I want to create a new Google Analytics 4 property. We’ll create a new Google Analytics 4 property based on this Universal Analytics property.”
A message will pop up after you click “Get Started” stating:
“Create a new Google Analytics 4 property: This setup assistant will:
Create a GA4 property. This will keep your original Universal Analytics property unchanged.
Copy basic settings from your UA property. You can then configure additional settings in your GA4 property as needed.
Turn on enhanced measurement to measure interactions with your content. You must ensure that no personally identifiable information will be sent to Google.
Let you set up a website tag to start measurement activity on your website
Click “Create & Continue”
***Once this is complete, you will be brought to a page with the title “Set up a Google tag”, which will look like this:***
Copy this code (click the clipboard in the top right of the code window)