Cannabis Email Service Updates Will Impact Email Marketing (Feb 2024)
Despite a recent federal court ruling ordering the United States Postal Service return a package of Farm Bill-compliant CBD isolate that it had unlawfully seized in transit to its owner, the USPS has quietly adopted new regulations making shipping of hemp products significantly more difficult [see this original court ruling referenced on the USPS website HERE].
A CannaPlanners client was recently stopped at a USPS facility and given a letter, which outlines these updated and slightly ridiculous policy changes. In the “BMA Advisory: Acceptance Criteria for Cannabidiol (CBD) Oil and Products Containing CBD“, which you can read in full HERE, the USPS acknowledges the legal status of hemp derived CBD and provides temporary “acceptance criteria” for demonstrating when a mailing is compliant with the 2014 Farm Act. According to the USPS, a mailing is compliant when it contains the following documentation:
While we hope all canna-companies are striving for transparency (especially on their cannabis websites) while holding tight to ever-changing and new regulations, these new rules seem preposterous and impossibly enforced by an agency already spread way too thin.
At the time when this blog post was published, there were still no updates to the USPS website referencing any of these new regulations.
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