How to Transition Your Dispensary From Medical to Recreational
Posted on March 4th, 2019 to Cannabis
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Digital marketing is a big challenge for cannabis companies. Without access to paid services through the giants like Google, Facebook and Instagram, it’s hard to target ads to your specific users. While organic Google searches are still vital to the marketing strategy of any client (talk to us about your SEO needs!), certain apps have also become a major component. Most notably of those is Weedmaps.
In short, Weedmaps is an online platform that allows cannabis businesses to list and market their dispensaries to consumers searching for cannabis.
Optimizing your Weedmaps profile is similar to optimizing most other online business directories. WeedMaps returns search results based on a few variables: reviews (get them!), good reviews (duh), how much time a user spends on your WM profile, and quantity of profile visits.
Similar to your Google Business page, which also can gain reviews, the most important thing is to run your business well, sell great products, and provide awesome customer service and all of these services should be used to your benefit.
Aside from managing the normal optimization and updates, there still remains the nitty-gritty of your product menus. Keeping these fresh and as up-to-date as possible is a huge part of making sure your WeedMaps page is as effective as possible and that users have the complete picture of what is going on at your dispensary.
TL,DR: Keep your Weedmaps listing updated! Make sure you have the correct addresses, phone numbers, business hours, and store photos relevant to your listing & get reviews!
Marketing for cannabis companies is difficult. So difficult, in fact, that we wrote an entire blog about it. Without a strong SEO strategy and time to execute it, it may be difficult to show up in search results for “dispensary near me” or “dispensary near [insert town].” For new dispensaries, using Weedmaps for marketing purposes can be one way to remedy this; by paying for top spots on their platform. However, it’s CRUCIAL to understand that using Weedmaps is only a small part of a winning dispensary SEO strategy.
As stated above, Weedmaps cannot work in a vacuum (like almost all other aspects of your business). Weedmaps can be helpful for your site’s SEO, but without the full picture of your digital marketing strategy, you may end up wasting your marketing budget.
If you want to chat with someone over here about how to better optimize your online resources, CONTACT US
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