The evolution of a logo
Often times we are charged with evolving an existing brand; taking a logo with some history behind it and turning it into something new. Coyote River Hemp Co, is one of the only companies bringing game from the New Hampshire area, providing a wide array of unique CBD products. They came to us about a year into their business, and decided it was time to give their coyote some love. The original logo is on the left here.
We pulled out some elements we thought would better suit a more memorable brand, and threw the fonts out the window – moving, instead, towards a flatter more bold font choice. We also included a bit more detail on aspects of the river, and the hemp leaves. You can see our evolution below.