This project was a dream come true, pun absolutely intended. Based in Los Angeles, dreamt is the culmination of an incredible amount of research, formulation, and development leading to the creation of a product with the single goal of helping the customer have a better night’s rest. Zzzzzzzzzz.
For us, this project represented the perfect opportunity to build the brand from the ground up starting with brand identity, packaging development, & marketing materials, and culminating in website design and implementation.
When conceptualizing this new brand, it was important to balance cannabis culture with the comprehensive scientific research invested in creating dreamt’s proprietary formulation. The logo iconography may seem like a no-brainer, but it was important that the message was simple, clear, and elegant. We wanted there to be zero confusion about the function of this product. When someone walks into the dispensary and says, “I’m having trouble sleeping” the budtender points to dreamt’s product, explains it clearly, and recommends it vehemently. We mostly looked outside the existing cannabis industry, drawing inspiration from the food, pharmaceutical, and cosmetics industries.