Branding, Logo, Packaging, Website

Improving the way you sleep with science-backed THC products.

dreamt is a science-backed sleep aid made with cannabis

This project was a dream come true, pun absolutely intended. Based in Los Angeles, dreamt is the culmination of an incredible amount of research, formulation, and development leading to the creation of a product with the single goal of helping the customer have a better night’s rest.  Zzzzzzzzzz.

For us, this project represented the perfect opportunity to build the brand from the ground up starting with brand identity, packaging development, & marketing materials, and culminating in website design and implementation.

When conceptualizing this new brand, it was important to balance cannabis culture with the comprehensive scientific research invested in creating dreamt’s proprietary formulation. The logo iconography may seem like a no-brainer, but it was important that the message was simple, clear, and elegant. We wanted there to be zero confusion about the function of this product. When someone walks into the dispensary and says, “I’m having trouble sleeping” the budtender points to dreamt’s product, explains it clearly, and recommends it vehemently. We mostly looked outside the existing cannabis industry, drawing inspiration from the food, pharmaceutical, and cosmetics industries.

Brand Identity

dreamt aims to be a  significant disruptor to the pharmaceutical sleep industry, and among the most well-known and respected Cannabis brands in the world. The brand identity system was designed to directly support the functionality of their product. In developing the custom packaging for dreamt’s vape pen, the goal was clarity, transparency, and elegance. The result is an absolutely stunning product that represents a professional brand.

The website & more...

With brand identity complete and packaging designs in production, it was time to spread the word. We designed and built a beautiful website to support the launch of dreamt’s first product into the California cannabis market.

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