ESKAR

Branding, Website, SEO

ESKAR is a Massachusetts dispensary focused on revolutionizing the cannabis shopping experience. They came to us with the need for strong branding, a functional website to showcase it, and an SEO strategy to help them be found.

Step 1: Expand the Brand

ESKAR was happy with their existing wordmark, but that’s all they had to work with. From the wordmark, we built a brand identity system complete with taglines, secondary marks, multiple color palettes, and complementary fonts. Then, we used this branding toolset to design and build their website. See below.

Logo Design Services

Step 2: Building A Custom Web Solution

With a focus on establishing a new standard of cannabis retail, ESKAR needed a way to represent its forward-focused mission digitally. That’s where we came in.

Learn more about our Web Design Services.

Step 3: Increasing Website Traffic

ESKAR signed up our SEO services in July 2021 prior to the opening of their first location to enlist a strategy to target “dispensary near me” and other relevant local keywords. After the first 6 months, here is a comparison of total web traffic, clicks and impressions from the last three months (September-Dec ’21) compared to the previous three months (Jul-Aug ’21):

Learn more about our Digital Marketing Services.