Their commitment to renewable energy sources was of huge interest to us, not only pragmatically, but as an angle on how to build out their new website. We wanted to split the focus into quality (of product) and commitment (to the environment) in order to help consumers best understand the value that Solar Therapeutics was dedicated to bringing to their communities.

In addition to our focus on Solar’s mission, we had to best understand their business plan, which included build-outs for several new retail locations over the next few years.  We wanted to give our clients the most flexible tools to help them scale out as soon as they were ready to open the doors on new retail locations.