Talk to a Cannabis SEO Expert
2019 Case Studies
2020 Case Studies
Improve your visibility in the search engines to establish your online presence and drive more relevant traffic to your website. SEO stands for Search Engine Optimization. The goal of SEO is to make your website show up higher and more frequently in the search results. Ultimately, we want to increase the quantity AND quality of organic traffic that arrives on your cannabis website from Google and other search engines.
Writing unique, engaging, keyword-targeted content including highly-searched queries. Targeted meta titles meta descriptions.
Getting your site up to speed with best practices. Considering site structure & internal linking, fixing broken links, removing 404s, implementing 301s.
Off site SEO. Local backlink research & discovery as well as directory building & NAP consistency cleanup work.
An Example of SEO in the Cannabis or CBD Industry
Let’s say your company, Rad Fake Canna Co, sells pre-roll THC and CBD products in the Southern California region. When someone goes to Google to search something like “Rad Fake Canna Co”, or “best pre-rolls in SoCal”, you want your website to appear in the organic search results (AKA – the links that appear below the ads or sponsored listings) – preferably on the first page! CannaPlanners will help you get there.
Things to consider when discussing SEO services:
- Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for dispensaries when really you’re a farmer selling Cannabis, that is not high quality organic traffic. Instead, you want to attract visitors who are genuinely interested in products or services that you offer.
- Quantity of traffic. Once you’re showing up in Search for the keywords that make sense for your business, your volume of meaningful web traffic will increase. The only question then is how do we keep things consistent and stay on top of competitors.
- Organic results. Ads make up a significant portion of search engine results pages. Organic traffic is any traffic that you don’t have to pay for. We don’t have to worry about this much since Cannabis companies are forbidden from advertising through popular paid ad networks like Facebook and Google.
We are constantly evolving the SEO services we offer. Looking to have your cannabis brand stand out from the competition? Interested in SEO for CBD companies? Fill out the form and our team will get back to you soon!