Marketing in this industry can be tough. We keep it simple. We produce excellent content for your website and optimize it so that it shows up in search results and drives traffic & sales for your business.
Local & National SEO Strategies
When it comes to showing up in search for product-specific keywords, local searches like “dispensary near me”, or questions related to your business, we are the experts you want on your team. We’ve developed some of the best white-hat backlinking strategies that will get your site the authority it needs to outrank your competition.
What’s the goal of an SEO strategy in the cannabis industry?
The goal of any SEO strategy is 3-pronged:
- Improve your website’s visibility in the search engines
- Establish your online presence
- Drive more relevant traffic to your website.
Ultimately, we want to increase the quantity AND quality of organic traffic that arrives on your site from Google and other search engines.
Cannabis SEO Resources
- What is SEO?
- What is on-site SEO?
- What is local SEO?
- What is national SEO?
- Dispensary SEO guide
- How to create a blog strategy for your dispensary
- How to show up for “dispensary near me”
- Local SEO for Cannabis Cafes
- SEO case studies from 2019
- SEO case studies from 2020
Things to consider when discussing SEO services
The world of search engine optimization can be very confusing. When you’re ready to talk SEO, it will be helpful to keep these topics in mind:
Quality of organic traffic
You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for dispensaries when really you’re a farmer selling Cannabis, that is not high quality organic traffic. Instead, you want to attract visitors who are genuinely interested in products or services that you offer.
Quantity of organic traffic
Once you’re showing up in search results for the keywords that make sense for your business, your volume of meaningful web traffic will increase. The only question then is how do we keep growing, stay consistent and stay on top of competitors.
Organic search results vs advertisements
Ads make up a significant portion of search engine results pages. Organic traffic is any traffic that you don’t have to pay for.
Content writing is an important piece of the puzzle
Writing unique, engaging, keyword-targeted content that includes highly-searched queries should be a key part of your strategy. Leave the more technical optimizations like keyword-targeted meta titles CTA-rich meta descriptions up to us.
These types of changes typically involve getting your site up to speed with best practices. This type of work includes site structure & internal linking, fixing broken links, removing 404s, implementing 301s, considering UX and conversion optimization, etc.
Backlinking is a huge part of off-site SEO. Local backlink research & discovery, guest posts & article pitching as well as directory building & NAP consistency cleanup work are all key factors.
We are constantly evolving the SEO services we offer. Looking to have your cannabis brand stand out from the competition? Interested in SEO for CBD companies? Fill out the form and our team will get back to you soon!