Sprout vs Springbig: Dispensary Loyalty Programs

Posted on April 28th, 2022 to Dispensary Platforms & Softwares

Considering using customer loyalty perks as part of your dispensary’s marketing plan? Excellent idea.

No doubt, creating a reward or loyalty system for your dispensary is both an effective marketing strategy and a nice way to give something back to regular customers. Research shows that customers spend roughly 13 percent more on purchases with retailers that have a loyalty program. However, setting up the most effective customer loyalty program may require a specific type of software.

Some POS (point-of-sale) systems have basic loyalty functions, but programs built for CRM (customer relationship management) tend to be more robust and attractive. In the cannabis industry, two CRM options for loyalty programs are bound to come up: Sprout and Springbig.

Both Sprout and Springbig simplify loyalty programs for dispensaries. So, when it comes to Sprout vs Springbig, who is the better fit? Below is a comparison to help you out.

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Springbig – A Closer Look

Spingbig offers a fully customizable cannabis loyalty software. The software supports both a points-per-dollar loyalty program and tiered loyalty capabilities. With Springbig, you can customize pretty much every aspect of your dispensary loyalty program and features, so it matches the brand. But, one of the draws of Springbig is the fact that you can create an impressive program that includes things like:

  • Referral programs
  • Milestone rewards
  • Birthday rewards
  • Points per dollars spent
  • Points giveaways
  • Branded coupons

With this software, dispensaries can set up a digital rewards wallet for customers that gives them access to their points, see customized offers, and redeem their rewards. Springbig’s digital reward wallet also integrates with existing e-commerce programs, so customers can place orders directly from their rewards wallet. And, customers can opt-in for text messages related to rewards and special deals.

Pros and Cons

Springbig has been around for a while, and the technology does offer quite a few perks, including:

  • Completely customizable setup to match the brand and the brand’s objectives
  • Integrates with existing dispensary tech and software for easy tech-stacking
  • Allows for multiple loyalty and rewards features
  • Offers a full suite of digital marketing tools beyond loyalty programs

As far as downfalls, there really are very few cons to speak of with Springbig. The company has been around for a while, so its full setup has gone through quite a few tweaks and fixes over the years.

You may also like: What is Dutchie? Comparing Dispensary Menus

Sprout – A Closer Look

Sprout, which is powered by Weedmaps, is recognized as a top CRM and marketing platform in the cannabis business. The CRM software offered by Sprout is one of the most robust CRMs available because it offers email marketing, text marketing, loyalty programs and kiosks, and advanced customer segmentation marketing all from one platform. Sprout also uses a combination of text and multimedia (MMS) text messaging to directly connect with dispensary customers.

Pros and Cons

Sprout offers a few unique levels of service that enhance loyalty programs, such as:

  • In-store kiosks to get sign-ups from more customers when they stop in for a visit
  • QR code utilization to attract customers
  • Customizable website widgets for loyalty program enrollment
  • Integration with existing POS systems and other technology

Unlike Springbig, Sprout has a more broad-reaching service offering for high-level marketing plans. Even though loyalty programs are a part of the service offering, the loyalty programs may not be quite as customizable.

Sprout vs Springbig – The Key Differences

Springbig and Sprout can both get your dispensary loyalty program up and running, but there are a few key differences to consider. Primarily, Sprout’s service offering is more comprehensively focused, while Springbig has fewer layers of available service.

Springbig does offer a few extras when it comes to attracting leads, such as an in-store kiosk for sign-ups and QR code generation for packaging. However, setting up a loyalty program with Sprout can be a little more simplified, so it may work out better for smaller dispensaries.

Need help deciding between Sprout vs Springbig?

If you are looking for a full CRM with a loyalty program and additional capabilities, Sprout may be a good option. If you are more interested in layering a CRM with your existing tech setup and getting a fully customizable loyalty program, Springbig may work out better.

Choosing CRM software and services can be a little intimidating. A lot rides on how easy the setup is to use and how attractive the loyalty program is to customers. Need a little help? Reach out to us at Canna Planners to get some insider insight to help you make the best decision for your dispensary.

Read Next: Weedmaps vs Leafly

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This post was written by Zach Santarsiero, CMO at CannaPlanners.

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