Sprout vs Springbig: Dispensary Loyalty Programs
Posted on April 28th, 2022 to Dispensary Platforms & Softwares
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If you want your cannabis dispensary to get the recognition you need online, being listed on the largest directories is a huge step in the right direction. That being said, the two frontrunners in the world of dispensary directories are hands-down Weedmaps and Leafly.
Weedmaps and Leafly can both support the growth of your cannabusiness, whether you’re selling products online, in-store, or both. The two directories pull in an incredible level of traffic—over 20 million total visits per month combined, actually.
The big question is, how do the two stack up? Which one is better in the Weedmaps vs Leafly comparison? Below is a rundown of both cannabis directories, including features, pricing, and how the two differ.
Weedmaps is one of the most recognized names in the cannabis community. Not only does Weedmaps offer a huge directory of dispensaries, but they also serve as an informational hub for all things cannabis-related and have an impressive community of followers. The site boasts over 2,000 strain descriptions, which site visitors can both find for sale right from the site’s pages and share their reviews.
Weedmaps is not just a consumer-facing marketplace, however. Getting listed on Weedmaps is a big deal, but you can take things a step further. The company offers software as a service (SaaS) solutions for those in the cannabis business, including point-of-sale (POS), menu embeds, CRM, and advertising solutions.
When your dispensary is listed on Weedmaps, you can take advantage of the features of the site, such as:
Getting your dispensary brand’s name listed on Weedmaps is free. However, if you want to open up all the features like a product menu, about page, and visitor reviews, you do have to pay per-month fees. Fees for the standard listing can range from around $300 to $500. Featured listings on Weedmaps give dispensaries an even bigger presence on the directory, but the fees are performance-based. In other words, the better your listing performs, the higher the costs.
Leafly is one of the fastest-growing marijuana directories. The site started out as a site geared specifically toward strain reviews, but once they added their dispensary directory, things exploded. Now, Leafly is just as sought-after as Weedmaps for cannabis and dispensary information. The site boasts 5,000 strains in the Leafly database, as well as over 4,600 listed retailers.
Leafly has a lot to offer cannabis brands, but their services are primarily focused on being listed in the directory and advertising. Leafly does offer the ability to use the platform to build a menu for your dispensary website.
Once your cannabusiness is listed on Leafly, you get:
Leafly has three options for dispensaries as far as services and plans are concerned: Starter, Pro, and Boosts. The unique thing about Leafly’s pricing, however, is that it varies based on geographic location, the exact type of business, and several other factors. Some dispensaries pay as much as $3,000 or more monthly for their plan and boosts to get their dispensary noticed. However, the basic listing plans tend to be more conservative at $400 to $600 per month.
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Weedmaps and Leafly are pretty much neck and neck when it comes to site traffic. Both directories get millions of visitors monthly, some who are looking for dispensary information and some who are looking for cannabis information. According to the latest stats, Weedmaps garnered just over 10 million visits in February 2022, while Leafly garnered just over 11 million visits.
It is important to note, Weedmaps and leafy can vary in what geographic locations their traffic comes from. The two sites tend to have differing levels of popularity in different regions of the country.
Pricing between Weedmaps vs Leafly is relatively competitive. Even though Leafly’s pricing is a little more ambiguous, many dispensary owners report similar pricing levels for standard directory and menu inclusion. With either Weedmaps or Leafly, you pay far more when you opt for coveted listing spots and boosts.
Weedmaps has a lot more to offer on the canna-marketing-tech side of things. Leafly is centered more around advertising on the directory itself, even though they do offer a few good tools for doing just that. On the other hand, Weedmaps has steadily added more features to its service lineup for dispensaries, such as customer relationship management solutions and logistics. Both offer menu builders, but Leafly’s menu builder is said to be a little harder to integrate with some POS systems.
Ready to grow your cannabusiness? Canna Planners can help you through every step of the process, including getting listed on Weedmaps or Leafly. Reach out to get the discussion started.
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