Sprout vs Springbig: Dispensary Loyalty Programs
Posted on April 21st, 2022 to Dispensary Platforms & Softwares
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When you step up with a brand-new dispensary, you’ll have competition using all the latest technologies to support their growth. If you intend to keep up, an online dispensary menu is a ginormous deal. That being said, Dutchie is a cannabis company worth getting to know. So, what is Dutchie? We’ve pulled together all the details to catch you up below.
Dutchie is a well-recognized name in cannabis among both consumers and dispensary owners. For customers shopping for cannabis, Dutchie offers an enormous directory of dispensaries from coast to coast. People on a search for weed can narrow down options by location and get immediate access to that dispensary’s online menu, hosted by Dutchie.
For dispensary owners, however, Dutchie is an even bigger partner to have in your corner. Dutchie offers:
Dutchie Plus is the newest addition to the Dutchie e-commerce services lineup. With Dutchie Plus, brands can build their own unique menu experience without restrictions. In other words, you get to use the Dutchie infrastructure to create your menu, but you also have total control over what that menu looks like and how it functions. The Dutchie Plus platform is intuitive, offers advanced integrations for rewards, and integrates with existing software.
Dutchie’s services and solutions are offered via a monthly subscription basis, and you only have to pay for what you need. Depending on what you need, you can expect to pay between $500 and $1000 per month.
The major benefit of Dutchie is the fact that the name has a huge reach in cannabis. Dutchie is also exceptionally user-friendly for dispensary owners. You can pull together a massive menu with very little developer skill. Likewise, the menu is super simple to adjust when needed. Dutchie pricing is also a major plus for this menu platform, which tends to run cheaper than some competing names.
One of the few downfalls for Dutchie used to be the limited scope of customizability for dispensary menus. However, the latest addition of the more advanced Dutchie Plus has attempted to address this issue. The only other con for some brands is fewer advertising tools available right from the platform. Even though Dutchie does offer a few, the tools may not be as comprehensive as you find through other large menu platforms.
You may also like: Podcast w/ Dutchie Co-Founder, Ross Lipson [watch/listen]
Dutchie gets solid reviews from dispensary owners, with few reviewers offering anything less than four out of five stars. As of 2022, Dutchie processes around $14 billion in cannabis sales annually and has partnered with over 5000 cannabis business owners.
Weedmaps is one of the most-used dispensary directories and cannabis information sites. Therefore, it is a viable competitor compared to Dutchie in that regard. Basic listings start out on Weedmaps at around $400, but prices go up profoundly from here. And, Weedmaps is notorious for not syncing properly with POS systems in use at dispensaries.
The bottom line is Dutchie is a better menu platform but Weedmaps boasts a large audience to advertise in clouded markets.
One of the main perks of Leafly is its huge user base. And, Leafly does offer a lot of marketing tools. However, while they excel in attracting users to their own site, Leafly’s embedded menu functionality falls short of the competition when it comes to iFrame and embedding capabilities & user experience. Plus, a lot of users complain about Leafly’s costs which can get pretty crazy—as much as $3,000+ per month. If you intend to make use of all the advertising tools on Leafly, this may be a worthy investment, but not when you primarily just need a good online menu.
The bottom line is Dutchie is a better menu platform but like Weedmaps, has unique value for advertising products and strains.
Jane could be deemed as Dutchie’s main competitor. While Weedmaps and Leafly have been around for longer than both Dutchie and Jane, Dutchie and Jane get higher marks when it comes to their online menus’ ease of use, appearance, and cost. The main downfall of Jane is that it doesn’t attract nearly the same amount of web traffic as Dutchie. Dutchie is more invested in acquiring software solutions that complement its online menu platform.
The bottom line is Dutchie & Jane are the leading menu providers for dispensaries across the US, however Dutchie owns many other dispensary softwares (like Greenbits & Leaflogix) that make it a more appealing option to scale with.
Olla offers a collection of e-commerce tools for cannabis dispensaries, including a menu builder. However, Olla does not have an affiliated cannabis dispensary directory like Dutchie.
The bottom line is with leading integrations & SEO-juiced product pages, Olla is a real competitor to Dutchie. Without pricing information for Olla, it is difficult to say whether or not this solution is comparable to Dutchie Plus.
Dispense is a relatively new name but offers dispensary software that can be somewhat customized for dispensary brands. The software integrates with most POS systems and supports digital payments for online ordering. Unlike Dutchie, Dispense does not have its own directory for customers. The Dispense menu is
The bottom line is Dispense is an appealing menu platform because it allows you to track first-party consumer data (unlike Dutchie) & inherently has SEO value. However, Dispense struggles to compete with Dutchie with integrations and support. It’s a toss-up.
Dutchie offers one of the most straightforward setups for customers accessing a menu, which is why so many dispensaries trust this platform. From sorting through the inventory to placing orders, every aspect of UX is seamless and logical for the end-user.
Within the menu, you can sort by brand, category, potency, strain type & weights. You can also search for products in the search bar.
Here’s a screenshot for each step of the ordering process:
Integrating Dutchie to your dispensary website is a simple process that doesn’t really require a lot of insight into coding or web design. The general process involves signing up for Dutchie, creating your menu, and then embedding the menu on your website. Even though your menu will be available on Dutchie, embedding Dutchie on your website keeps the user on the site instead of taking them to Dutchie to place an order.
Brands that use Dutchie’s services are automatically included in the dispensary directory on Dutchie. Even though the Dutchie directory may list dispensaries that are not customers, site visitors cannot order products directly through the site.
Need help with finding the best menu platform for your dispensary? CannaPlanners has the industry insight to ensure you get the most suitable choice. Let’s talk.
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