With 4/20 just around the corner, Cannabis & Tech Today sat down with Zach Santarsiero, CMO of CannaPlanners, and Brendan McKee, Co-Founder and COO of Silver Therapeutics, to break down what it really takes to win cannabis’s biggest sales day of the year. From managing inventory spikes to cutting through the noise with data-driven marketing, the episode offers tactical, field-tested advice from two operators in the thick of it.

Whether you're a brand, a retailer, or a marketer gearing up for April 20th, this convo offers a real-world look at what success takes—and what still trips up even seasoned teams. Spoiler: it’s not about flashy deals alone.