SEO
Jun 3, 2025
Recent changes to Google’s verification process have made it significantly harder for cannabis dispensaries to get their Google Business Profiles (GBPs) verified and live. Without a verified profile, your dispensary won’t appear in local search results, meaning that you will have significant missed opportunities for foot traffic and online orders. At CannaPlanners, we know how to navigate these new challenges and can help you get your GBP up and running so you can rank higher, build trust, and get discovered by ready-to-buy customers.
By
Zach
VP | CMO
Recent changes to Google’s verification process have made it significantly harder for cannabis dispensaries to get their Google Business Profiles (GBPs) verified and live. Without a verified profile, your dispensary won’t appear in local search results, meaning that you will have significant missed opportunities for foot traffic and online orders. At CannaPlanners, we know how to navigate these new challenges and can help you get your GBP up and running so you can rank higher, build trust, and get discovered by ready-to-buy customers.
Get Your Google Business Verified
Why Google Business Profile Verification Matters for Cannabis Dispensaries
For cannabis businesses, getting verified is anything but simple. Due to recent updates to reduce spam profiles, Google frequently rejects verification attempts (especially video verifications) over and over again. Many dispensaries get stuck in an endless loop of failed submissions with no clear path forward. That’s where we come in. We understand the system and know how to get your GBP approved and live so your business can actually be found.
A Verified GBP Means:
You appear in Google Maps and location-based searches
Customers can leave reviews (and you can respond to them)
Your business info (hours, address, website) shows up consistently
You gain credibility and trust with local shoppers
You can track real insights into how people find and interact with your listing
Common Challenges Cannabis Business Face
Google doesn’t make it easy for dispensaries. From verification issues to account suspensions without explanation, many cannabis operators struggle to get through the process.
Here are a few common issues we help solve:
Inability to get your profile live and verified
Listings get suspended due to “restricted content”
Conflicting NAP (Name, Address, Phone) data across directories
Difficulty optimizing for local keywords without triggering policy violations
How CannaPlanners Can Help
At CannaPlanners, we know the ins and outs of what cannabis businesses can (and can’t) get away with. We’ll help you:
Submit and verify your GBP the right way
Troubleshoot and recover suspended or rejected listings with access to a live support team
Optimize your profile with compliant, conversion-focused content
Track and analyze GBP traffic to improve local SEO
We don’t just set it and forget it. We manage listings monthly to ensure your dispensary remains visible in the places that matter most.
Don’t Let Google Hold Your Growth Back
Getting your dispensary verified shouldn’t be a roadblock to reaching new customers. With CannaPlanners as your partner, you’ll have cannabis-specific SEO experts in your corner to take care of the red tape and help you grow.
Ready to Get Verified?
Let’s get your dispensary found. Contact CannaPlanners today, and we’ll help you get your Google Business Profile up, running, and optimized so your next customer can find you faster.