Cannabis Email Service Updates Will Impact Email Marketing (Feb 2024)
Posted on April 21st, 2021 to Learn
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If you want to outrank competition in search results, it should be as good or better than your competition. Domain authority (DA) is a ranking measure that basically indicates the trustworthiness of your website. DA plays a significant role in determining how a site ranks in search engine result pages. Read this blog post to learn 3 of the best ways to maintain & improve your site’s Domain Authority.
Domain authority is a ranking measure that indicates the trustworthiness of a website. It frequently plays a significant part in determining how a site ranks in the SERPs. While the numerical values are relative and dependent on a range of factors, sites with a high DA typically have a high number of backlinks from well-known, reliable websites and are frequently mentioned within their domain. While solid SEO practices are necessary, the actual score itself is arbitrary. The DA metric was created by SEO websites as a tool for people to simulate Google’s “trustworthiness.” Depending on where you check your domain authority, you may find vastly different numbers.
The Moz domain analysis tool is the most common site to check domain authority. It ranks sites from 1 to 100, with a higher score being a higher ranking ability. Moz and similar sites offer SEO toolbars you can download to check your domain authority. Just be sure that if you are comparing two different domains, use the same tool to evaluate each, that way you know you are basing your research off of the same parameters.
Keep in mind that checking your domain authority can help you see areas where you need to improve, but this is technically not a metric tracked by Google. This means that simply getting some more backlinks won’t automatically improve your rankings. We just know that backlinking is a factor in Google’s algorithm, and DA is a good way to evaluate the quality of these backlinks. For this reason, you should not only research the DA of you and your competition, but also the DA of sites you earn backlinks from. Earning a backlink from a site with a high domain authority may be more valuable than a site with a low domain authority as you build your backlink strategy.
Conversely, the link received from a low domain authority site might utilize a different keyword, or it may be more in line with your own website’s category, which may also have an impact on rankings. For these reasons, Domain Authority and Backlinks can be very difficult to evaluate and quantify to any meaningful metric. At the end of the day, all we really know is that more backlinks is good, as long as they are not spammy.
Good domain authorities can range and are constantly changing. The higher the domain authority number, the better the site’s potential ranking will be. For example, if two sites post similar content, the site with the higher domain authority is likely to rank higher in results. However, this doesn’t mean sites with low domain authorities can’t still rank, or even outrank higher DA sites occasionally. Domain authority should be used as a tool to compare your site to competitors in your niche, not as the end-all, be-all of your site’s SEO.
If you want to increase your domain authority, concentrate on your SEO. However, since domain authority is primarily correlated with quality backlinks, you should devote the majority of your time to link building.
Domain authority is something that takes time to build. If you feel that your score is low, do what you can to improve it, but you will have to wait. Keep building links and creating content, and you will start seeing gradual improvement, both in your SEO rankings and in your domain authority. Building your site’s authority and rank takes time, and many tools are available to help. domain authority is one of those tools. Work to improve your score as you work to build your dispensary’s SEO, and soon you will have a site that ranks well.
There are lots of factors that go into calculating your overall score, but the most important one is backlinks. But how do you go about getting links to your website from other websites? Here are 3 simple ways:
When you hire CannaPlanners to manage your SEO strategy, we employ each one of these strategies for you! Fill out the quick form below and we’ll reach out with pricing and next steps ASAP.
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