SEO
Dec 2, 2021
Your Google Business Profile and website should work together. Learn how reviews, maps, location pages, FAQs, and ordering links can improve local visibility and create a better customer experience.
By
Zach Santarsiero
Cofounder + COO
Updated June 2026
If you haven’t yet, first read:
Your Google Business Profile and your website should work together.
One helps customers find your dispensary. The other helps them decide if they want to shop with you.
Many dispensaries treat these as separate marketing assets, but the strongest local visibility usually comes when both are aligned. When your profile and website support each other, customers have an easier time finding information, navigating locations, placing orders, and trusting that they're in the right place.
Here are a few ways to connect your Google Business Profile and website.
1. Populate Location Pages with Reviews
Customer reviews are one of the first things people look at when comparing dispensaries.
If you operate multiple locations, each location page should feature reviews from that specific store.
For example: "yourdispensary.com/boston-dispensary" should display reviews from your Boston location, not reviews pulled from every store in your organization.
Location-specific reviews help customers understand what to expect from that particular dispensary and reinforce local relevance.
2. Make Sure Your URLs Match the Correct Location
Similar to using the correct location-specific reviews, using the right URL can make or break a customer’s user experience.
Your profile links need to match the URLs of their respective sites. If you have multiple locations for one brand, it will only frustrate and confuse people if they’re sent to a store page that’s 4 miles away instead of the one that’s 2 miles away.
These may seem like small details, but they’re also the kinds of details that can hurt your Google search ranking.
3. Embed Google Maps on Location Pages
Embedding Google Maps on your website is a great way to integrate Google Business into your site. It is also one of the easiest ways to improve the customer experience.
Customers can quickly:
Confirm your location
Get directions
Verify they're visiting the correct store
We recommend placing maps high on the page so visitors don't have to scroll to find important location information.
4. Keep Your Business Information Consistent
Your website and Google Business Profile should tell the same story.
That includes:
Business name
Address
Phone number
Hours of operation
Store details
Consistency also helps reinforce local trust signals across your digital presence.
5. Turn Customer Questions Into Website Content
Google Business Profiles include a Questions & Answers section where customers can ask questions about your business.
Pay attention to those questions. They're often the same questions customers are typing into Google.
Examples:
Do you sell edibles?
Do you offer online ordering?
Is parking available?
Do you accept out-of-state patients?
Many of these questions deserve more than a short answer.
They can become:
FAQ sections
Location page content
Blog posts
Educational resources
If customers are asking, there's a good chance others are searching for the same information.
6. Connect Customers to the Right Ordering Experience
Many dispensaries use platforms such as Dutchie, Jane, Sweed, Flowhub, or Treez to power online ordering.
Make sure customers can easily move between your Google Business Profile, website, and menu without getting lost.
Review:
Menu links
Order online buttons
Location-specific ordering pages
Mobile user experience
The fewer steps customers need to take, the easier it becomes for them to place an order.
Your Website and Profile Should Work Together
Your Google Business Profile helps customers find your dispensary. Your website helps customers learn more, browse products, and take action.
When these two assets support each other, the customer experience improves, and your local presence becomes stronger.
The goal is not just to get more traffic. The goal is helping customers find the right information quickly and confidently choose your dispensary.
At CannaPlanners, we help dispensaries connect websites, local SEO, Google Business Profiles, and online ordering systems into a cohesive customer experience.
Ready to strengthen your local presence?
