Our

Blog

Insights, Ideas & Industry Trends

Welcome to our blog—your go-to source for cannabis industry insights, marketing strategies, and design inspiration. Whether you're looking for expert tips, the latest trends, or deep dives into branding and e-commerce, we’ve got you covered.

Retention Marketing

Smarter SMS Marketing for Dispensaries: How to Drive Sales Without Burning Your List

SMS can drive repeat sales for dispensaries, but overuse and poor targeting can burn out your list fast. Learn how to build a smarter SMS strategy that improves engagement, protects list health, and reduces compliance risk.

Will Romeo - Retention Marketing Manager at CannaPlanners - Cannabis Marketing Agency

By

Will Romeo

Retention Marketing Department Manager

Retention Marketing

Green Is the New Black: 6 Dispensary Strategies for a Profitable Green Wednesday

Green Wednesday, known as the “Black Friday for cannabis” is your dispensary’s biggest sales opportunity. Discover six proven strategies to boost revenue, attract loyal customers, and turn one day of deals into lasting growth.

By

Zach Santarsiero

Cofounder + COO

Retention Marketing

Google Ads for Dispensaries in 2025: What’s Still Possible—and the Smarter Paths to Growth

Google remains the first place most shoppers turn to when they need a dispensary. According to Statcounter’s April 2025 data, Google still commands roughly 89.7% of global search traffic—an enviable slice of attention for any retailer. Yet for cannabis, the platform’s Dangerous Products & Services policy is as strict as ever. Google explicitly prohibits ads that promote, link to, or even imply the sale of cannabis or THC products. Violators receive escalating penalties that can end in permanent account suspension.

By

Zach Santarsiero

Cofounder + COO

Retention Marketing

What is Alpine IQ?

If you want to keep up with the competition in cannabis, using the latest technology is ever-important. One type of solution to consider adding to you...

By

Zach Santarsiero

Cofounder + COO

Retention Marketing

Reconnect. Retain. Recover Revenue with Win-Back Campaigns

Turn lost customers into loyal ones...with data-driven retention strategies that deliver measurable results. Your customers are out there – it’s tim...

By

Zach Santarsiero

Cofounder + COO

Retention Marketing

Harnessing the Power of Alpine IQ: Success Strategies for Dispensaries

We’ve been helping our dispensary partners leverage Alpine IQ’s robust set of marketing solutions for over a year, and we wanted to share some of the ...

By

Zach Santarsiero

Cofounder + COO

Retention Marketing

Developing a Stellar Cannabis Marketing Plan for Your Business

No question, the cannabis industry is at the peak of its flowering stage. Every year, new states legalize cannabis in some regard, and the average con...

By

Zach Santarsiero

Cofounder + COO

Retention Marketing

Dispensary Marketing Tactics & Regulations

Suggested read: How to Open a Dispensary Traditional marketing & digital marketing opportunities for cannabis brands are limited compared to othe...

By

Zach Santarsiero

Cofounder + COO

Load More

Our

Blog

Insights, Ideas & Industry Trends

Welcome to our blog—your go-to source for cannabis industry insights, marketing strategies, and design inspiration. Whether you're looking for expert tips, the latest trends, or deep dives into branding and e-commerce, we’ve got you covered.

Retention Marketing

Smarter SMS Marketing for Dispensaries: How to Drive Sales Without Burning Your List

SMS can drive repeat sales for dispensaries, but overuse and poor targeting can burn out your list fast. Learn how to build a smarter SMS strategy that improves engagement, protects list health, and reduces compliance risk.

Will Romeo - Retention Marketing Manager at CannaPlanners - Cannabis Marketing Agency

By

Will Romeo

Retention Marketing Department Manager

Retention Marketing

Green Is the New Black: 6 Dispensary Strategies for a Profitable Green Wednesday

Green Wednesday, known as the “Black Friday for cannabis” is your dispensary’s biggest sales opportunity. Discover six proven strategies to boost revenue, attract loyal customers, and turn one day of deals into lasting growth.

Will Romeo - Retention Marketing Manager at CannaPlanners - Cannabis Marketing Agency

By

Zach Santarsiero

Cofounder + COO

Retention Marketing

Google Ads for Dispensaries in 2025: What’s Still Possible—and the Smarter Paths to Growth

Google remains the first place most shoppers turn to when they need a dispensary. According to Statcounter’s April 2025 data, Google still commands roughly 89.7% of global search traffic—an enviable slice of attention for any retailer. Yet for cannabis, the platform’s Dangerous Products & Services policy is as strict as ever. Google explicitly prohibits ads that promote, link to, or even imply the sale of cannabis or THC products. Violators receive escalating penalties that can end in permanent account suspension.

Will Romeo - Retention Marketing Manager at CannaPlanners - Cannabis Marketing Agency

By

Zach Santarsiero

Cofounder + COO

Retention Marketing

What is Alpine IQ?

If you want to keep up with the competition in cannabis, using the latest technology is ever-important. One type of solution to consider adding to you...

Will Romeo - Retention Marketing Manager at CannaPlanners - Cannabis Marketing Agency

By

Zach Santarsiero

Cofounder + COO

Retention Marketing

Reconnect. Retain. Recover Revenue with Win-Back Campaigns

Turn lost customers into loyal ones...with data-driven retention strategies that deliver measurable results. Your customers are out there – it’s tim...

Will Romeo - Retention Marketing Manager at CannaPlanners - Cannabis Marketing Agency

By

Zach Santarsiero

Cofounder + COO

Retention Marketing

Harnessing the Power of Alpine IQ: Success Strategies for Dispensaries

We’ve been helping our dispensary partners leverage Alpine IQ’s robust set of marketing solutions for over a year, and we wanted to share some of the ...

Will Romeo - Retention Marketing Manager at CannaPlanners - Cannabis Marketing Agency

By

Zach Santarsiero

Cofounder + COO

Retention Marketing

Developing a Stellar Cannabis Marketing Plan for Your Business

No question, the cannabis industry is at the peak of its flowering stage. Every year, new states legalize cannabis in some regard, and the average con...

Will Romeo - Retention Marketing Manager at CannaPlanners - Cannabis Marketing Agency

By

Zach Santarsiero

Cofounder + COO

Retention Marketing

Dispensary Marketing Tactics & Regulations

Suggested read: How to Open a Dispensary Traditional marketing & digital marketing opportunities for cannabis brands are limited compared to othe...

Will Romeo - Retention Marketing Manager at CannaPlanners - Cannabis Marketing Agency

By

Zach Santarsiero

Cofounder + COO

Load More

Our

Blog

Insights, Ideas & Industry Trends

Welcome to our blog—your go-to source for cannabis industry insights, marketing strategies, and design inspiration. Whether you're looking for expert tips, the latest trends, or deep dives into branding and e-commerce, we’ve got you covered.

Retention Marketing for Dispensaries - Blog Post

Retention Marketing

Dispensary Retention Marketing: How to Turn First-Time Buyers Into Regulars

A first purchase is just the start. See how dispensary retention marketing uses email, SMS, loyalty, segmentation, and win-back campaigns to turn first-timers into regulars.

Will Rome | CannaPlanners - Cannabis Marketing Agency

By

Will Romeo

Retention Marketing Department Manager

Retention Marketing

Smarter SMS Marketing for Dispensaries: How to Drive Sales Without Burning Your List

SMS can drive repeat sales for dispensaries, but overuse and poor targeting can burn out your list fast. Learn how to build a smarter SMS strategy that improves engagement, protects list health, and reduces compliance risk.

Will Romeo - Retention Marketing Manager at CannaPlanners - Cannabis Marketing Agency

By

Will Romeo

Retention Marketing Department Manager

Retention Marketing

Green Is the New Black: 6 Dispensary Strategies for a Profitable Green Wednesday

Green Wednesday, known as the “Black Friday for cannabis” is your dispensary’s biggest sales opportunity. Discover six proven strategies to boost revenue, attract loyal customers, and turn one day of deals into lasting growth.

By

Zach Santarsiero

Cofounder + COO

Retention Marketing

Google Ads for Dispensaries in 2025: What’s Still Possible—and the Smarter Paths to Growth

Google remains the first place most shoppers turn to when they need a dispensary. According to Statcounter’s April 2025 data, Google still commands roughly 89.7% of global search traffic—an enviable slice of attention for any retailer. Yet for cannabis, the platform’s Dangerous Products & Services policy is as strict as ever. Google explicitly prohibits ads that promote, link to, or even imply the sale of cannabis or THC products. Violators receive escalating penalties that can end in permanent account suspension.

By

Zach Santarsiero

Cofounder + COO

Retention Marketing

What is Alpine IQ?

If you want to keep up with the competition in cannabis, using the latest technology is ever-important. One type of solution to consider adding to you...

By

Zach Santarsiero

Cofounder + COO

Retention Marketing

Reconnect. Retain. Recover Revenue with Win-Back Campaigns

Turn lost customers into loyal ones...with data-driven retention strategies that deliver measurable results. Your customers are out there – it’s tim...

By

Zach Santarsiero

Cofounder + COO

Retention Marketing

Harnessing the Power of Alpine IQ: Success Strategies for Dispensaries

We’ve been helping our dispensary partners leverage Alpine IQ’s robust set of marketing solutions for over a year, and we wanted to share some of the ...

By

Zach Santarsiero

Cofounder + COO

Retention Marketing

Developing a Stellar Cannabis Marketing Plan for Your Business

No question, the cannabis industry is at the peak of its flowering stage. Every year, new states legalize cannabis in some regard, and the average con...

By

Zach Santarsiero

Cofounder + COO

Load More