If you want to keep up with the competition in cannabis, using the latest technology is ever-important. One type of solution to consider adding to your tech stack is SMS/email marketing and loyalty management software. Alpine IQ offers just that but with even more beneficial layers to stay connected to your dispensary customers through retention marketing. Find out more about Alpine IQ, its features, and how it could be valuable for growing your cannabusiness.

What is Alpine IQ?

Alpine IQ is a specialized customer data management and retention marketing platform built for cannabis dispensaries. The SaaS platform allows cannabis dispensary owners to connect with customers through targeted text messages, emails, and app-based push notifications, all while maintaining compliance with the complex web of state and local cannabis regulations. Since its launch in 2019, Alpine IQ has grown into a trusted tool for retailers of all sizes, from small independents to large chains, offering a straightforward way to manage customer data and drive engagement.

Alpine IQ has solidified its position as a leader in the cannabis industry by integrating with top POS systems like Flowhub, Treez, and Dutchie and expanding its capabilities through the acquisition of Dispense, an e-commerce solution. This evolution makes Alpine IQ a versatile platform that not only supports compliant marketing but also enhances online and in-store operations. For dispensary owners, Alpine IQ is a practical, revenue-boosting tool that simplifies customer relationship management (CRM), customer retention, and growth in a highly regulated market.

Alpine IQ – A Closer Look

Alpine IQ’s platform offers a number of solutions targeted at empowering brands to achieve certain objectives through customized marketing strategies. Backed by CRM data, Alpine IQ solves a number of marketing issues for cannabis retailers that often face marketing dilemmas on traditional platforms. Further, the solutions offered by Alpine IQ can be stacked with other dispensary tech for even greater benefits for the retailer.

The data management capabilities of Alpine IQ are mostly powered by the solution’s ability to integrate with in-store and digital operations. As noted earlier, Alpine works with top cannabis dispensary POS systems, such as Flowhub, Greenbits, and others. This connection can be used to gather valuable data on sales volume, who is buying what and when, and more. With Alpine IQ, you can run totally compliant marketing campaigns across multiple channels and build loyal customer bases using rewards systems while also analyzing the efficacy of different marketing campaigns.

Learn more about our managed Alpine IQ services here:

Alpine IQ Management Services

Solutions Offered by Alpine IQ

Solutions Offered by Alpine IQ

One thing dispensary owners like about Alpine IQ is that it is fully scalable to meet the needs of dispensaries of different sizes and with unique marketing needs. You can pick and choose which solutions you believe would benefit your brand the most instead of paying for a bunch of tools you will never use or that won't help with overall CRM initiatives. Below is a closer look at some of the solutions that can be a part of your service solution.

Messaging

Build personalized messages to send out via email, text, browser notifications, or push notifications to keep in touch with dispensary customers. Alpine IQ’s messaging solution has compliance built into the system, so you can confidently grow your audience without worrying about regulatory missteps. You can use this feature to spread the word about flash sales, request dispensary reviews from happy customers, or announce new strain arrivals—keeping your clientele engaged and informed with every interaction.

Loyalty Programs

Alpine IQ’s loyalty program offers seamless and easy signups for interested customers through kiosks, compliant online forms, or integrations with your existing POS system. Dispensary owners get flexible options, like setting up custom reward tiers, creating expiration windows for points, and building programs based on what customers frequently buy. With their “Loyalty 2.0” update, you can now add point multipliers or tiered memberships to incentivize repeat visits, making it a powerful tool to turn one-time buyers into regulars.

Analytics & Event Tracking

Get access to customer heat mapping, omni-platform sales conversion data, and predictive behavior insights to build and refine your most effective strategies. Designed to spark sales and revenue, this solution shines for that purpose but also helps with inventory planning and customer retention efforts. Their “Profit Finder” feature lets you track top-performing products and staff in real time, while trend forecasting helps you stay ahead of demand shifts.

Data Management

Track data tied to customer interactions both online and in-store to enhance your dispensary’s customer records and power smarter marketing campaigns through precise targeting. This tool integrates with numerous POS systems like Treez, Flowhub, and Dutchie, plus e-commerce platforms, to create a unified view of your customer base. This feature gives you, the dispensary owner, the insights you need to personalize offers and streamline operations across every channel your business touches.

Compliance Automation

Alpine IQ offers automated compliance features like customer opt-out syncing, age verification gating, and built-in TCPA and CTIA protection to keep your marketing on the right side of the law. You can simply set preferences for your state or municipality to ensure all campaigns stay within local compliance limits.

Audience Segmentation

Create marketing campaigns for specific target audience segments using behavior-based filters and predictive data collected by Alpine IQ. Use their “Smart Segments” to weed out customers least likely to respond and design different campaigns based on accurate, real-time insights—like targeting frequent buyers with VIP offers. This feature helps you maximize your marketing ROI by focusing efforts where they’ll be most likely to make an impact.

Workflow Automation

Set up automated workflows triggered by customer actions—like sending a welcome discount after a signup or a reminder for abandoned carts—to keep engagement high with minimal effort. These workflows can work wonders for retention at pertinent touchpoints in a buyer's interaction with the brand or their journey as a customer by keeping them engaged at just the right times.

The Pros and Cons of Alpine IQ for Dispensaries and Brands

All aspects and attributes considered, Alpine IQ has a lot going for it when it comes to CRM and marketing campaigns using customer data. Take a look at a few perks and pitfalls to consider as you evaluate whether Alpine IQ is right for your retail dispensary operation.

Pros of Alpine IQ

• Integrates with most top dispensary POS systems

• Can be stacked with other dispensary tech solutions and marketing programs

• Alpine IQ solutions are scalable; you can pay for what you need the most

• The platform is said to be simple to use and set up

• Top competitor for other CRM solutions, such as Sprout and Springbig

• Provides branded apps for the wen and native wallets

• Alpine IQ continues to add new solutions as the cannabis industry matures

• Offers additional customer analytics like customer lifecycles that can be valuable for marketing

• Supports the privacy of customer data across multiple digital tools

Cons of Alpine IQ

• Pricing is not openly available to evaluate against other options

• Alpine IQ does not offer around-the-clock support

• The number of tools available can make Alpine IQ a little intimidating to get used to initially

• API development may be required for some customized tools

Looking for more advice about growing your cannabusiness?

Without question, the cannabis industry and the tech that powers it is evolving, growing more robust and intuitive by the day. While building a stellar digital marketing plan is critical, knowing what tech will be the wisest investment for your brand is just as valuable. Need some pointers about what is right for your business? Be sure to check out the CannaPlanners blog or reach out to our team for insights and information.

Read More: Harnessing the Power of Alpine IQ: Success Strategies for Dispensaries