How to Name Your Dispensary
In this article
A well-designed website means everything in 2023, especially when it comes to a newer industry like cannabis. Retail cannabis dispensaries and brands spring to life almost daily in the rapidly expanding market, so having the best dispensary website is vital to keep customers connected (retention is key). The brands that create a meaningful digital presence automatically have more staying power than those that don’t.
What Makes a Great Dispensary Website?
The best dispensary websites prioritize a frictionless buying experience (think:Â how easy is it to shop?) while accurately reflecting the voice and personality of the dispensary’s brand. A few of the most important attributes include:
- Easy-access to shop/menu – How many clicks does it take to get to your desired product and add it to cart?
- Flawless functionality – Easy to navigate, internal links, rapid load speed, and easy-to-find dispensary information
- Exceptional design – Colors and imagery are brand reflective, logos are well-incorporated, and branded icons are perfect
- Content quality – Clearly geared toward a target audience and catered to brand’s mission, knowledgeable tone, and accessible content
Based on the criteria listed above, we’ve narrowed it down to a few brands with the best dispensary websites. Take a look at our picks for the top 7 dispensary websites of 2023:
1. The Citizen by Klutch
About the Dispensary
The Citizen by Klutch is a leading Ohio medical cannabis dispensary with exceptional standards when it comes to providing patients with premium medical cannabis.
What We Like
The website for The Citizen by Klutch is one of the best digital representations of a cannabis brand’s personality and underlying mission. With a mature navy blue and gold color scheme, clearly portrayed product imagery, prominently placed buttons linking to the menu, and an approachable medical voice, the website provokes a perception of approachable professionalism. In other words, this website gives site visitors everything they would expect when walking into the dispensary.
2. Zaza Green
About the Dispensary
The Zaza Green dispensary is a new, customer-focused recreational cannabis dispensary in Massachusetts with a commitment to community and premium cannabis products.
What We Like
The Zaza Green dispensary website is clean-cut, easy to navigate, but it is also highly brand-inspired with icons, logos, and imagery. Zaza Green’s core mission is to bring trusted, high-quality cannabis to customers in an un-intimidating place that makes it easy to shop, even for first-time customers. The website makes it easy for customers to get to the menu to shop and perfectly captures their personality.
3. Cambridge Cannabis Company
About the Dispensary
Cambridge Cannabis Company is a friendly retail cannabis space situated in the heart of Vermont with a selectively curated inventory and commitment to customer experience.
What We Like
The Cambridge Cannabis Company website immediately conveys an invitational message with its VT-inspired imagery and color scheme. Its design makes it easy to navigate the site and get to the menu to browse products. It is outfitted with everything the brand is all about: friendliness, quality, and a sense of community. Plus, this dispensary website is brimming with helpful information to guide unfamiliar customers.
4. Astral Market
About the Dispensary
A technology-driven recreational cannabis dispensary, Astral Market is a unique dispensary with one-of-a-kind in-store experiences located in Salem, Oregon.
What We Like
Astral Market’s brand personality is immediately official from the time the home page loads. You get that “astral” impression with the deep, space-oriented hues of violets and gradient blues. However, beyond the visuals, Astral Market’s website is easily navigable, easy to shop on, functions flawlessly, and has a collection of valuable information.
5. Earth & Ivy
About the Dispensary
Earth & Ivy is one of the first recreational cannabis dispensaries in New Jersey with a mission to de-stigmatize cannabis, educate customers, and provide the highest-quality cannabis products.
What We Like
Earth & Ivy’s dispensary website is visually soothing and inviting, much like the brand aims to be in-store. With an earthy palette of hues and softened imagery, clear logos and poignant logo placements, the website is a picture-perfect representation of the brand. The site is also seamless to navigate, has buttons to make it easy for customers to get to the menu, and provides written content in a relatable voice that immediately makes customers feel engaged on a personal level.
6. VT Bud Barn
About the Dispensary
VT Bud Barn is a well-recognized VT cannabis dispensary with a focus on local craft cannabis, pleasant customer experiences, and a neighbor-friendly atmosphere for every shopper.
What We Like
The VT Bud Barn looks as if it was pulled right from the trademark red-barn dispensary itself. With a barn-red, beige, and brown color scheme paired with the brand’s mission and images of the actual dispensary, there’s no mistaking who this website belongs to. And the friendly tone of the brand is woven throughout the site, from the home page to the blog. This site makes it easy for customers to get to the menu to shop, is user-friendly, and functions perfectly.
7. The Heritage Club
About the Dispensary
The Heritage Club is a Boston-based, luxury cannabis dispensary with a reputation for providing some of the most upstanding cannabis products in the state.
What We Like
When it comes to portraying an upscale personality, The Heritage Club website does an exceptional job of doing just that. With a demure collection of colors, action-oriented imagery, an easily navigable design, buttons directing customers to the menu, and a unique layout, a visit to this website is a lot like stepping into the dispensary itself. You immediately get the sense you are in an upscale place that will make sure you’re valued as a customer and offered guidance along the way.
Ready to Take Your Weed Dispensary Website to the Next Level?
Ready to gain recognition in the cannabis space? That’s where CannaPlanners can help. If you’re ready to take your digital dispensary presence to the next level, we should talk!
Read next: 5 Common Mistakes on Dispensary Websites
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