Strategies for Canna-Brands to Reach the End Consumer
Posted on October 17th, 2019 to Cannabis
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Video marketing has been on the rise for years. Now is the time to make it a central part of your marketing strategy.
People are spending more time on social media, and that time is increasingly spent watching videos. The complexities of video production are being rolled back as smart phone camera capabilities increase.
People prefer video. That’s a fact. They prefer to be shown rather than told — seeing is believing. Unboxing videos, video reviews, tutorials, etc, everything can be done in a video, and every story can be told as a video. It’s authentic, it’s personable, it’s the closest you can come to a conversation without actually having a conversation.
Video is becoming more and more of a cornerstone on social media, YouTube is capturing ever more viewers. The effectiveness of video isn’t only valuable as part of the marketing mix, it’s also becoming part of the sales, service, and support playbook.
A marketing strategy that lacks video is missing out on a highly valuable type of content. Without it, you’re missing an increasing amount of leads, and your brand’s growth is dawdling Show the people what they want! Show them your brand on video.
Making high quality videos is cheaper and easier than ever. Your smart phone’s camera is more capable than most cameras in the early two thousands, and can offer similar quality to DSLR camera’s today.
You might be thinking, “but what do I make videos about?” That’s where we come in. We’re here to help you create a winning video strategy.
There are so many things that you can make a video about. Are you about to drop a new product? Do you have an event coming up? Does your product come with an instruction manual? Did you just open a new store? Refurbish your existing store? Are you having a sale? Is your product complex? Are you an expert who is creating something groundbreaking?
If you answered “yes” to one of those, then video will support your business goals. But the chances are that you can answer “yes” to more than one of those.
If you’re interested in hiring CannaPlanners to create video for your Canna Business, then fill out the form below and we can get started on developing your video campaigns!
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