What is Google Business?

Posted on April 21st, 2021 to GMB

What is Google Business?

Google Business has evolved into an essential tool for dispensaries’ local SEO efforts. So, what exactly is it? Google Business (GB) is a free listing that allows businesses to manage their public presence in Google’s local results. Visitors can leave leave reviews, ask questions, and most importantly, visit your website. If properly managed, have the potential to significantly increase visibility on the search engine giant.

How to Claim Your Google Business Listing

If you are ready to claim your dispensary’s Google Business listing, the process is relatively easy. Here’s what you need to do:

  1. Set up a Google Business Account at google.com/business. Click “Manage Now” to create your account.
  2. After creating your account, log into it. Then, locate your Business Profile on Google Maps
  3. Click “Claim This Business” or “Own This Business” on Google Maps. This will connect your Business Profile to your Google Business account.

New York Dispensaries Local Map Pack Results

What is the Local Map Pack?

The Local Map Pack is the name given to the group of business shown in the Google-featured map on the first results page. For example, if someone searches “New York City dispensaries,” The first locations that show on the map are part of the Local Map Pack. Earning a spot here is one of the best ways to drive traffic to your business.

How to Optimize Your Google Business Listing

In order to show up in those local results, it take a consistent effort to frequently update and enhance your profile. So why do it? Well, optimizing your Google Business listing is your dispensary’s best chance to capitalize on search volume for people in your geographical area.

Did you know: “Dispensary near me” is searched over 1.2 million times per month?

Showing up for “dispensary near me” in search results is a result of consistent listing management. Do things like…

  1. Input your business name, address, phone number & hours
  2. Add photos of your dispensary
  3. Ask customers for reviews (& respond to them)

For steps 4-9: click here.

SEO Expert

This post was written by Zach Santarsiero, CMO at CannaPlanners.

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