Strategies for Canna-Brands to Reach the End Consumer
Posted on December 30th, 2019 to Cannabis
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As you may have read in our last post, Facebook is still making it hard for CBD and hemp companies to advertise on social media in 2019. As we look forward to the new year, we’d like to share 5 ways that you can advertise you CBD company online in 2020.
First and foremost, a solid web presence is the most important piece of your online marketing strategy. Your website lays the foundation for all of your other efforts to-come. Now, not any old website thrown up on Wix and dripping with spammy ads will do. You need a website that is fast, easy to use, and easy to find. Easy to find? Yes, that’s right, easily searchable by all internet users from millennial whizzes to their slower-typing boomer parents. A strong SEO strategy will make your website surface closer to the top in Google search results. In 2020, SEO strategy also branches out from traditional google results to results on sites like Leafly, Yelp, and Google Maps. All of these auxiliary sites are like the ventricles that feed back into the heart of your online presence — your website.
Paid ads on social media remain inaccessible to many CBD companies, but plain old social media is still a crucial piece of advertising CBD online. Think we sound like a high school theater coach when we talk about “presence”? Let us break it down. When we say “presence,” we mostly mean interaction and engagement. Being “present” on socials means being active. Frequent posts, regular updates, daily comments, likes, shares, etc are all necessary to keeping current on your profile and keeping your brand and your products in front of customers eyes.
The yelp of weed is an exceptional way to advertise your CBD company online in 2020. Leafly, and the similar Weedmaps are sites dedicated to cataloging and archiving companies, products, and strains. Make sure your store or strain is listed on both for maximum success.
Likely already a piece of your web strategy, email marketing can provide what you may be missing (no) thanks to Facebook and Instagram restrictions: regular and data-directed messages directly to your customers. Many email marketing platforms assist you in tailoring messages to certain kinds of customers. You can pick and choose your recipients age, location, interaction pattern, and more. Email newsletters are an especially useful way to run promotions or introduce new products, and they are a fabulous way to build brand voice.
What’s a beautiful website without stunning video? Well, it’s like a holiday dining table set in fine china but missing the food. Video is the most compelling way to market today. It’s a storytelling medium that grabs eyes, hearts, and ears, and lures them all in closer to the core of your message. Often, once companies invest in video, they start to see the payoff in views and engagement right away. Check out THIS article we did on Video marketing a while back
Those are our top 5 ways to advertise CBD online in 2020. We can’t wait to usher in a new year of greater reach and innovation alongside our clients.
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