Is It Smart to Start a Company During a Recession?

Posted on April 24th, 2020 to Cannabis


This is a weird time we’re living in.  The pandemic caused by the outbreak of COVID-19 has pulled the emergency break on how we’ve come accustomed to living our lives.  Millions of people have been furloughed, our flat-out fired as a result of national stay-at-home orders (as of the publication of this post, Fortune Magazine was reporting a near 20% unemployment rate.)  Businesses are forced to either close, or pivot entirely on how they engage with customers.  Things seem dire, but as Dr. Ian Malcolm famously said “Life…. uh…finds a way”.  For most, a recession might seem like the absolute worst time to start your company, especially your canna-company, but some of the biggest companies you know were started during the Great Recession of 2008.  WhatsApp, Uber, Pinterest, Venmo, Groupon, Instagram, Slack, Brooklinen – these are some major companies, that you probably use, that all kicked their businesses off around the time of the Great Recession.  Check out THIS article from Inc, and THIS article from FoxBusiness — both of which detail the struggle and hustle entrepreneurs face when working through a recession.  With all this time at home, there is no time like the present to throw some gasoline on that business idea you’ve been kicking around.   Cannabis businesses have been classified “essential” (with the exception of Massachusetts), and there is a lot to be said about the need for great canna products.

Ok, So What Do I Do?

We wanted to compile a list of resources we’ve put out over the years that will give you some good tools on simple things you can do to start your cannabis business.  Granted, we’re a marketing company, so a lot of these are focused around best practices in building your brand, but they’re important steps in making sure your bases are covered.




Hopefully these articles will not only inspire you to start the cannabusiness you’ve been thinking about, but give you the right tools to get some of those big marketing questions… the “how the hell do I do this” questions, out of the way.

Most importantly, you’ve got this.  You can do it!  We believe in you!

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